One common mistake that it is often made in marketing a new website is that the search engine submission process is undertaken too soon.

It is commonly thought that submitting your website to the search engines as soon as possible is a good strategy to getting a website listed in the search engines.

This oversight often causes major problems down the line for new web sites, if they are not adequately prepared and optimised for the search engines.

Additionally since search engines are now bringing more stringent criteria to their ranking algorithms, early search engine submission can actually land up penalising a website in the long run.

An example of this is a recently added search engine quality algorithm to the major search engines such as Google, MSN, and Yahoo which during the search engine submission process checks the age of the domain name.

The older the domain name, the greater its priority is to the search engines. This is because search engines assume that domains that have existed longer than other domains are a more trusted source.

Search engines have employed this quality criteria to try and combat the amount of search engine spam, and is just one of the many search engine submission criteria that you should be aware of.

There are also many other factors that you need to consider before submitting a new website for search engine submission.

Here is a quick checklist that you should undertake before submitting your new website to the search engines.

New web site marketing: search engine submission checklist:

• Ensure that your web pages and adhere to basic SEO practices.
• Ensure that you have unique quality content on order pages.
• Ensure that you are internal linking structure is optimised.
• Ensure that there are no broken links what did links with in your site.
• Ensure that you have made optimal use of your robots.txt file.
• Ensure that you have made optimal use of all or Meta to robots tags.
• Ensure that your website is search engine crawl friendly.
• Only submit your website to the search engines once you’re ready to receive visitors to your website.

Finally and most importantly when it comes to new website marketing and search engine submission, ensure that you have double checked everything on your website including page names, and title tags.

Once you submit to the search engines, there is very little you can do to and do your submission. So make sure you’re 100% ready!