Justin Harrison

Copywriting is the one skill which all online business owners should learn. As an online marketer you communicate through words 'if those words aren't effectively conveying your message, then you're in for a long and bumpy ride.

Banner advertising has become increasingly less effective over the years, however many of the online advertisers in South Africa continue to spend a considerable amount of time concentrating on Banner advertising as a medium.

It is no secret that South Africa is always a little slow to follow world trends, especially when it comes to industries that are predominantly profit driven, so why should it be any different when it comes to online advertising.