Physical businesses have many resources for new leads, yet most business owners neglect the opportunity of generating leads offline.

Perhaps the single greatest lead generation opportunity for a physical business is the fact that they are in direct (face-to-face) contact with new and potential customers on a daily basis, and it is easy for potential customers to call in on your premises at any time.

To take advantage of this, brick and mortar businesses should take part in as many networking opportunities as possible.

This could take the form of a traditional networking meeting sponsored by the local Chamber of Commerce, or it could be simply talking to the other parents in the next PTA meeting about what you do for a living. A small conversation could spur them into coming to your business and having a look around.

Referrals from current customers and other business associates, can also serve a brick and mortar business well. Simply letting people know that you are looking for referrals may be all that is needed to receive them.

A brick and mortar business should never ignore its own backyard, and it will always be good to develop a strong name within the community. Many local papers have affordable ad rates, and advertising on a regular basis within the local paper will keep your business name known in the community.

You can also take part in community events to help bring in new leads. Some ideas would be to sponsor a charity event, school event, or even a local club sports team.

As part of the lead generation initiative, every physical business should advertise and promote their web address, making it easy for people to find you online and signup for your newsletter.

In today's day and age, a brick and mortar business with very strong ties to their local community should always have a website, and every business can benefit and profit from having a strong online presence.

A webiste will allow potential customers in the local community to explore your website and learn more about your business, and its products and services.

By using traditional networking methods and staying close to your local community, whilst taking advantage of technology, your brick and mortar business can generate leads and actively engage its audience of potential customers.