Time VS Value!
This past week I spent the greater part of my time in consultation with clients, only to realise the real meaning behind time VS value.
A few years ago when I started out in business, I found myself feeling kind of guilty charging out even a 100 bucks an hour for my services. As people we always seem to undervalue our own net worth.
As I moved away from traditional business and applied all my effort and experience into selling intrinsic value, either through info products or some kind of intangible product such as software, I became far more aware of how valuable my time really is.
You see the thing is when you selling time, unlike product, it is not infinite, and so the idea of leverage becomes the most important aspect of your time… how do you provide and obtain the most value with the time you have available.
Made harder by the fact that as people we often tend to undersell, undervalue, and over commit ourselves within the market place.
As arrogant and conceited as it may sound, I have learnt the value of never working for free, always billing the absolute most I can, enabling me to give of my best and produce the highest return on investment for both myself and my clients.
There is an old adage in business that you can only bill what the market place will accept, and whilst there is a basis of truth in that methodology, if you can control what the market place will accept, you can bill whatever you like.
Tomas Edison said after failing more than 2000 times in his attempt at making the light bulb “I found 2000 ways not to make a light bulb, and one way that actually works”. There is indeed a lesson in that for everyday life.