Marketing Strategies Revealed Webinar
July 28, 2009 
69 Comments
I promised before I released the SEO IS DEAD report that I would share my marketing strategies behind the project with my blog subscribers, and in a few days time I’ll be hosting a free webinar to discuss and reveal the marketing strategies that has made this project a runaway success.
Since this was the first Internet Marketing product that I actually promoted the way I normally promote products outside of the Internet Marketing space, it provides a perfect case study of how effective marketing can deliver bottom line results.
As I type this post, the SEO IS DEAD report has been downloaded over 10,500 times, and of those 10, 500 downloads just on 45% of them have resulted in actual upgrade sales to the backend video where I provide a detailed 32 minute video focused on the step by step compliance required by Google’s next update.
The project has far exceeded my expectations, however I am not totally surprised because I did a great deal market research, planning, and more importantly spent a HUGE amount of time ensuring this is a world class product.
The campaign has not all been smooth sailing though, there have been major problems along the way not to mention a severe backlash of anger from certain outraged community members.
Its been one of the my most exciting campaigns in recent years, more because of the sensitivity and high strung emotions around the Internet Marketing community, which I am not really used to because my business focus has always been on products outside of the internet marketing space.
Its been a severe learning curve, and by virtue of numbers a resounding success, with my biggest challenge moving forward being the decision to either close the project and retain its exclusivity, or continue allowing people access and letting to project truly go mainstream (I’m still wresting with the idea).
I have truly pushed boundaries with this project, and the process flow (or funnel as some call it) from start to finish has maximised every opportunity, and to my mind is the single greatest contributor to the overall success.
Now as I said, I am planning on hosting a free off the cuff webinar where I will discuss the process flow, marketing strategies, lessons learnt and field questions from attendees.
The only requirement to be part of this free webinar is that you add your comments below and subscribe to the comments by checking the “Notify me of follow-up comments via e-mail” option when you post your comment, so that I can notify you of the exact date and time of the webinar.
So go ahead and add your comments below and check the “Notify me of follow-up comments via e-mail” option when you post your comment to be part of this Free Webinar.
Hi Justin,
I can’t wait for the webinar. I learnt a lot from the SEO-IS-DEAD report and Social Media marketing strategies in your last release.
Thanks for all great information,
Michael
Sweet I am in Let me hear from you some more!!!
I wonder how many people are going to subscribe to this?
Let me rather ask how many people are you going to allow on this webinar?
So people best you make do what Justin says or you WILL be missing out!
Justin you have out done what you even thought you would with this project. The information you are sharing can truly help people like myself stay alive in the onlline space.
You keep it up with your great research and forsight and I will learn and use it for my success.
Thanks again
Derek
Hey Justin – thanks and I also look forward to attend the webinar. I am not in the IM niche, but would like to see how one can adapt the strategies in other niches/business models too. I just love case stadies, you can learn so much from them.
To anyone still considering whether to join or not – if you don’t participate you will miss out. I know Justin overdelivers on what he promises, so be sure to reserve you spot right now!
The response I have seen on the Seo is Dead report is simply amazing. One of the most interesting facts that came through again was how many people judge a book by its cover. The information contained in the report was expremely valuable and I would love to learn the whole process of how it was delivered.
Thanks for sharing the information with everyone! Looking forward to it and it would be great to see the exact steps you took in delivering the report. I still think that you couldn’t have chosen a better name for the report…
Hi Justin, count me in.
Count me in Justin, this is very generous of you!
YES PLEASE JUSTIN ADD ME TO THE LIST!!!!
I thought the marketing was exceptional and I would love to learn the process behind this.
Justin I would love to be a part of this. Waiting with eager anticipation.
Hi Justin,
Thanks for notification, you can count me in, lot to learn and a long way to go.
Hi Justin
Great to hear that the release of SEO IS DEAD was such a resounding success and would love to attend the free webinar.
Cheers for now
Cynthia Minnaar
count me in
hey!
please add me.
with my first product so close to being launched i really need strong guidance now.
thanks,
rob
Justin, I’m interested but don’t know if I can attend. Since you have not published a specific date and time yet (or maybe I just missed that), I can’t tell yet whether I have a schedule conflict. My schedule tends to fill up fast & I generally am not able to attend events that whose announcements lack sufficient lead time.
When Mr Harrison speak, I listen
)
Please add me to the list, I’m sure the webinar will be filled with awesome information as always.
Hi Justin,
Great marketing job! Please count me in for the webinar.
I have sent this report to many people already and it has gotten gr8 response! I loved the report and love a bit of controversy so keep up the good work ?
Justin I am on board, just tell me when and where, like I said I am all ears to anything you have to say from now on!
I am also in, please let me know when and I will be there, thank you so much Justin.
What a great offer, thank you Justin, and also thank you for always being so open to sharing its a very honourable trait.
I want in for sure!
Hi Justin
I have found this all extremely interesting and really look forward to the webinar. There is so much I still need to learn and you are a great teacher.
Michelle Jayes
Yes add me to the list please, would love to see the behind the curtain stuff.
Hi Justin, yes I would love to be a part of this. I think your entire marketing for the seo is dead project was amazing and it would be a privilege to be part of the webinar.
Chucky, you really hit this one out of the park! Good stuff!
Hi Justin
Looks like you have learnt valuable lessons along the way, instead of us listening to USA speakers, it is refreshing to know we have good local skill.
Count me in if possible.
Malcolm
I couldn’t sell shovels to Eskimos, and look forward to seeing your webinar. Maybe you can teach this old dog a few new tricks.
Me too!
Yes Justin, just starting out with online marketing. Looking forward to what you are going to share. Warm Regards Trevor
Hi Justin
Congrats with a excellent report.I am starting up a web site and all the information is crucial that I can gather from a master like you
Regards
Riaan
Hiya Justin! Count me in tooo!
I’m in.
Just on my way through to purchasing this overwhelming success video… thanks a million Justin! Pls count me in for the Webinar!
Invitation – Marketing Strategies Revealed Webinar:
Date: Monday, 10 August 2009
Time: 2:00PM to 4:00pm South Africa Standard Time
GoToMeeting ID: 496-918-195
To join this webinar please visit:
https://www2.gotomeeting.com/join/496918195
Important Notes:
1. We are limited to just 15 places on this webinar and spaces will be allocated on a first come first serve basis on the day.
2. Please ensure you access the URL above at least 5 minutes before the scheduled start of the webinar.
3. You will be connected to audio using your computer’s microphone and speakers (VoIP). A headset is recommended, however you may also participate via instant messaging during the webinar but you will still need speakers to hear me present.
I look forward to meeting wit you then.
Hi Justin
I’m in too – can’t wait to hear more of how far you’ve gone on your Internet journey – seems like a very long way from selling me a Dell laptop a few years ago!
Well done!
Murphy’s law has kicked in here.
my first weekend away in a year and in the Drakensburg too, and no internet connection.
whose bad is that.
and i was really looking forward to some great launch advice.
are you going to record it?
Rob Anderson
Johannesburg Type
Rob, I don’t have any plans to record this. It’s a great pitty you’re going to miss this.
Just 15 places on the Webinar? That seems very short of the vast interest you have gathered? Can you not expand that?
Hi Malcolm, I could make more spaces available, however the thing is whenever I do any form of teaching / sharing, I like to have the group small enough that I can really interact with the group rather than simply “speak at the group” the whole time.
For those who have followed me over the past few years, this is very much my signature style, however since I realise what you are saying is true that there is a good interest around this, I’ll leave it open to the floor…
If other people feel I should bump the number of places up, just add you comment on the blog here below mine and tell me how many extra places you feel I should make available, and I will take this under consideration.
20% less than those that have requested to be involved – some of those who have requested will be busy with other appointments, a few will forget, but I have a feeling that 80% would attend. I’ve never used gotomeeting as a host, maybe the usage fee is expensive? Would be happy to sit in your office and watch over your shoulder!
Cheers
Just a quick note to let everyone know that I totally forgot that Monday is a public holiday in South Africa (I guess that’s what happens when you are in several markets), so I’ll be moving the webinar to Wednesday 12 August 2009 from 2pm to 4pm.
I will also send out a reminder on Tuesday, hope you all have a fab long weekend.
This is just a reminder that the webinar will be happening 2morrow (Wednesday 12 August) at 2pm onwards. Look forward to seeing you all then.
ok. so i am back from a long weekend break, only to find that i now can be part of the webinar.
how do i do it?
Hi Rob,
Trust you had a good one! To join the webinar all you need to do is go the the URL https://www2.gotomeeting.com/join/496918195 and make sure you have speakers and a mic (optional) available to listen and participate in the webinar.
There are only 15 places available, so I would suggest that you click onto that URL a little before 2pm today to secure and lock you spot.
Hi Justin,
I would’ve loved to join you guys but I can’t take time away from the day job ;(
Hi Guys,
Please use this link to join the meeting:
https://www.gotomeeting.com/join/877900819
Meeting ID: 877-900-819
Yes. Like to hear more (like always).
Just wanted to leave a BIG thank you for a very informative webinar.
wow. i loved it . soaked up information like a sponge.
3 sponges actually.
thanks again.
rob
Wow. One of the best webinars I have attended, and in the last few months have wasted plenty bandwidth on them.
I look forward to the forum, where we can pester each other, and refer work, resources and great ideas amongst each other.
Take one bite at a time to each an elephant! Must say that my bite is a lot smaller now that I think about it!
Good work, thanks.
Terrific webinar Justin – thanks for sharing all? your secrets!
Thanks Justin for a really informative webinar. Such a refreshing change from the usual Yankee hype.
Thanks for taking the lead to bring us SA Internet Marketers together – very much appreciated and I look forward to the interaction on the forum.
Well done
“Awesomeness” – now we can “suit-up” and become more professional in our approach. Justin many teleconferences, forums – and that was the best!
One hell of a lot to get your teeth into – yup Malcolm “one bite at a time – the Elephant is rather large”.
Totally look forward to communicating with locals and local problems, interaction etc can only help us all grow.
Thanks to You and the Team.
I made a recording of the entire 3 hour webinar (its around 200MB), please guys let me know if you would like me to make a download version available… if I get more than 7 people saying YES… I’ll get it done later today..
Please let me know ASAP.
yes, please!
Hi Justin
Yes please
Yes please Justin
Hell yeah.
Hey Justin
I also made a recording for my own personal use, but I’d rather get your version since it should be better quality than mine
So, another Yes … Thank you
Yes please – also did a tape recording, but not very clear, a download would be greatly appreciated. Thanks
Yes please Chuckie. This is number 7!
YES PLEASE!! a download would be great. I was working at my offline J.O.B. and missed it. Would love to be able to listen.
Michelle Jayes
Justin – yes please – I unfortunately missed the live session yesterday.
Many thanks
Cynthia Minnaar
Hi Justin,
Yeah! Please, I’d love a copy – I missed the session yesterday …
OK here is the recording from the Webinar, I have managed to compress the zip file down to 129mb, this is rather large but then again there is just over three hours worth of content on video.
Please also note that I have not edited this video and it is a direct recording of the online webinar.
http://www.justinharrison.com/Download/2009-08-12-Marketing-Strategies-Revealed-Webinar.zip
Anybody else having issues extracting the file. I’ve downloaded it onto a Mac and a Win. XP PC and no joy?
Try opening the Zip file and then extracting – rather than right clicking to extract, let me know if it works?
No luck. I’ve also tried extracting with 7-Zip (www.7-zip.org). What did compress the file with?
Okay, extracted it fine. I think Justin used Winzip 12. You can download an Eval of it from Winzip.com
Winzip 12 uses a new compression format. Grrr.
Hey Michael, you’re right. Winzip12 is using a new or latest compression algorithm that other unzipping apps don’t recognise i.e. the built in OS archiving utils.