The Paying Prospect Method.
August 2, 2011 
155 Comments
One of the things that separates average marketers from excellent marketers is their ability to follow trends while they are relevant and then to break free from the crowd, swim against the flow and do something so radically different that they become regarded as trend setters.
I have always regarded myself as just such a trend setter, not for the sake of fame or recognition but out of sheer necessity to stay ahead of the trends and to ensure I survive the ever changing wants, needs and mindset of online consumers.
Today I am going to share with you how in recent times (about the last year) I have bucked the trend of giving stuff away for free and in the process doubled my revenue and more importantly tripled my profitability through what I call the “The Paying Prospect Method”.
I was one of the very first marketers online to realize the value of providing a free compelling offer in exchange for people’s contact details in order to build a list of “prospects”, and in the early days it worked like fricken gang busters, and it’s still does although if you’re paying close attention to your web analytics you’ll notice this is starting to change slowly.
Consumers are getting wiser, they’re using throw away email address to get your free stuff and worse still is that many are actually just tuning out completely to these offers… we all know there’s no free lunch right (can you say bounce rate).
So unlike some marketers who’ve resided to dropping the first name and other info in their lead building (name squeeze pages) to try and breathe new life into this once perfect prospecting method, I decided to buck the trend completely and started silently under the radar working on building lists of paying prospects.
Now I can hear my fellow marketers shouting “those are not prospects those are clients” and this is where my one track, lack of lateral thinking, fellow marketers would be monumentally wrong, possibly to the tune of a few million buckaroos.
You see I enter everything with and end goal in mind and sometimes you have to jump through a few hoops to get there. Online those hoops represent the trust and comfort prospects feel in any transaction.
So the idea is to “bate” them into transactions at the low end of the market, and gradually move the “free line” to where they are spending larger amounts of money more regularly.
Sounds pretty simple right, ummm not really, we tried $1.00 trials, $5 first offers and even $10 first installments and whilst some of these methods worked well, nothing and I mean nothing has come close to giving a limited version away for free with the credit card details required to get access with automatic billing after x days to the full version.
Whoooha hold the bus… Did you just say free stuff? That’s like exactly what you said is not working anymore???
So you are paying attention?
Not close enough because there are two significant things that are different here from the traditional free offer. First of all I don’t consider it free because if someone is willing to give you their credit card details (even if you are not billing them right now) that prospect is shiz niz hot to convert, and secondly the bonus is you now have the vehicle to do one click up sells and cross promotions or as I call it moving them “across the free line”.
And as you gain their trust they will spend more with you, and as they do this you simply continue to group your prospects into lists according to their spend for super-hot targeted prospects.
My paying prospect method might sound simple but it has taken 18 months to develop and perfect. So why then am I sharing this with you?
Well the formula is not complete, and I hold one final secret key to this entire solution and if you want it you going to have to pay me for it (that’s right I am moving you off the free line).
In about 500 words or less will tell you how to apply this to affiliate marketing, your own product, other people’s products and even how to use it in your advertising to absolutely skyrocket your income and minimize the amount of time you spend giving away free stuff.
Simply PayPal me $200 by filling in your information clicking the buy now button below and within 72 hours I will personally deliver the final part of this formula to you via email.
And listen if you think $200 is a lot for a puny 500 words that I am going to copy and paste to everyone who PayPal’s me, rather consider the cost of not knowing the value of what’s in those puny 500 words.
Peace out.
OMG JUSTIN !!! you are a genius my friend.
When I read the last part of your email the whole thing clicked. WHY the hell did I not think of this is all I kept saying to myself. But I guess that’s what makes you the “900 pound gorilla” – you sir are in a league of your own and that was by far the best 200 bucks I have ever spent.
Thank you!
Hi Sam, thank you and just to let you know I have responded to your email and will be in touch on Skype soon regarding the JV.
Holy shit dude! How the heck did you come up with that idea? You are on another level!!!!
Best $200 I have ever invested in any piece of information and I mean that!
Can I get a private coaching session from you? I AM WILLING TO PAY
@ AtlanticCityHiRoller – thank you. I am glad you found value in the information. My private coaching fees are $3,000.00 USD an hour – if you would like to book a session please email natasharietveld (at) justinharrisonmarketing.com to make the arrangements. Please note that I am in South Africa currently and would require you to travel here for the coaching or handle it over Skype.
Hi Justin thank you. I have emailed “natasharietveld” and I look forward to working with you.
I am wondering the same thing! How the heck did this guy come up with it!
Alex and his team told me you where the industry giant but I must confess because you don’t say much or come out with much material I had my doubts, but F me my man, you just flipped my world upside down.
Thank you and respect. That information was worth far more than you are charging for it. Anyone else would have created a course around it and sold the same info for many 000000′s
You really are different and that makes you a trend setter. Even the way you delivered this information was sheer genius and a complete break away from the market.
Hey Sheldon, yip I prefer to speak when I have something of value to add, rather than speaking just for the sake of being heard. TKS for the kind words.
Worth every penny and then some!
Thanks Greg, I value your business.
Money sent. Waiting for your email
Hi Peter, did you get your email with the report?
Sent my payment and received my email thank you. Very valuable information.
Thanks Sheldon
Received my email this morning after sending payment last night and I have read those 500 words very closely. I believe you have cracked the code. Well done and thank you for sharing this information.
Thank you for your business Randal, much appreciated
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My Testimonial for Justin Harrison
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WOW I am blown away. No only is this info groundbreaking, but you proved your point loud and clear. You are the guy who walks the walk and talks the talk, thank you for your inspiration and for being an amazing teacher.
Those 498 words + the bonus material is the most eye opening content I have ever purchased.
Thank you for putting me ahead of the game and for sharing what nobody else could have because you are the master guru!!!
Wilhelmina
Hi Wilhelmina, thank you for those kind words. If I may just ask that you don’t refer to me as a “guru” although I know your intentions are good, the problem is I hate being labeled with the rest of the bottom feeding scum that call themselves “internet marketing guru’s” – I am a cold hard capitalist entrepreneur who has learn’t through doing and is willing to share those experiences, nothing less, nothing more
But thank you I do value your kind words and your business.
Justin I have a feeling this information is going to change the way we do business and I have a feeling someone will tout this as their idea, but for those of us who follow you, we’ll always know it was you who brought this idea to market.
Well done mate, you are a king among mere men
Aaron, they say plagiarism is the highest form of flattery – so I’ll take it
Boom now that’s the kind of original thinking that lets people know you’re the boss.
Kudos!
Thanks Chilly, hope that info “warmed you up” lol could not resist!
I am speechless, can it really be that simple yet that effective. Best $200 I have spent this year. Thank you.
Thank you Alice that a great compliment and thank you for your business.
Justin I don’t know how you develop your ideas or how you get the guts to test these kind of approaches, but lets just say that your blog is now at the top of my priority list. That single email is the most valuable information I have ever read.
Life changing!
Thanks Linda, and I think my last blog post is appropriate to your sentiments http://www.justinharrison.com/id=1205 – sometimes you just have to take a chance. This business is all about taking chances and testing.
Great article! Thank you for sharing
Thanks Helen
Your original thinking changed my prespective 180 degrees.
Thanks James, appreciate the support
After I ordered this info and read it I want to say thank you and keep posting. I like your genuine thinking.
Thanks Arnold, we value your time and business.
Man…you blow my mind never thought of things that way.
Thanks Alex, we appreciate your business.
I received the information via email and I highly recommend it.
Thank you Laurie
Just finish reading it I’m so glad I made this order. 200$ is fair enough for this kind of information.
Thanks Charles we appreciate you trusting us with your business.
Just read my email after ordering it this morning. Please conact me I want to offer you something.
Hi Tracy, please feel free to contact natasharietveld (at) justinharrisonmarketing.com
The best article I read ever. Thank you so much!
I thought for a while if I want to pay for this and decided I’ll go for it. Glad I did
Thanks Zack, we appreciate your business.
charles you took the words right out of my mouth great info.
The best thing is that it’s really practical to do
If I would have paid each time for this get rich theories I would have no money left in my bank account…
Well Chang it depends who you purchase your information from. Perhaps you don’t know me well enough. I speak from experience and not some ivory tower, and since I don’t see your order I cannot take you seriously until you do.
This is for Chang. Yes there are lots of greedy marketers out there who search for easy bucks. I have stumbled over a few to say the least but I am happy I didn’t ignore this offer.
It changed the way I look at things now. Must read for any e-marketer
Thanks Paul appreciate the vote of confidence.
Reading all the above comments make me think I should try it out….maybe later I’ll tell you what I think
Thanks Tina, I look forward to your feedback… just hit the PayPal button and we’ll send you that email
Thanks a bunch Justin! I bought it just 2 days ago and I can already see some results. I look forward to what a month using your method would be like.
Thanks Chloe, I also received your email and will respond early next week.
Hey Justin, I just bought it and it is fabulous. It’s something that I’ve never thought of and I look forward to testing it out.
Thanks Jess, we appreciate your business
A couple of friends and I bought this to share – sorry if that’s not allowed – and I have to admit this is pretty excellent stuff.
I agree with you that people are just getting smarter these days. Some may have dummy email accounts when they sign up so internet marketers really have to become much more savvy and the method mentioned may help to beat that.
That’s very cheeky of you Lloyd – hope to see your PayPal payment soon. But glad you found value in the info.
Let us know how it goes. I’m interested in it but wary about spending money on courses and the like.
Hi Hillary, good information always has a price tag
Does this information relate to new marketers as well?
Roy, I is more relevant to people who are already making money online, so I would suggest you save your money and spend it on some other kind of beginner information as this stuff will most likely just go over your head.
$200 is pretty expensive though and I’ve never bought other “beginner” information for this amount. Or if it did it did have more than 500 words in the document!
Will this really make a difference?
Ellen, firstly this is not beginner information so if that’s where you are at rather don’t spend your money on this info. Secondly if you are selling online already, yes it will make a difference.
I wouldn’t say that I’m a total beginner. I’ve worked for other online marketing companies but I want to work on my own as I’ve just given birth to a beautiful daughter and would just want to be a SAHM. Would this go over my head because I haven’t technically made money online for myself or would it be ok?
Hi Nat, yes it will rather spend your money on info for beginners this is def advanced stuff.
Just wanted to say thank you. I also registered to your RSS feed.
Thanks Kamal and I am glad you found value in this.
I agree, thanks a lot for the info Justin. It rocks!
Thank you Rob, we value your business
Does this stuff really work?
Yes it definitely does work. I’ve used Justin’s method on one of my high traffic websites and it really helps with the conversion!
Thanks Barry and I like people who are quick to implement.
The premise of it sounds almost like a movie. Sort of like the trailer or the beginning of the movie. But the end of it where you pay is like the end of the movie – as long as it’s a good one! No matter what, you want to watch the ending. If you leave half way during a good movie you always want to know the ending.
You got that spot on
Yeah it’s kinda hard to steer away once you got to read a good start, now that is what I call marketing!
Jacob, I am one of those rare people who does not speak out of turn. If I say it works, trust me it works.
I received your email and highly recommend it to others
I also received the information via email from a friend. I would say the information is valuable and I look forward to implementing it soon. I’ll let you know what the results are – it was definitely a unique and original read.
Hi Frank., glad you found value in the info – although you’ve already got the info the right thing to do would be to send me your PayPal payment because you actually obtained the info for free from a friend which means you have not added value to me, which means I cannot add value to you.
Thanks Emma, appreciate your feedback and your business.
This is a must read for all marketers
I definitely agree with you from what you’ve typed in this blog post so far. I’m a seasoned online marketer and I would agree that it’s not clients, it’s prospects.. also don’t know anyone who says that it’s clients, not prospects. Anyway, this kind of information is a must have especially for beginners as it can make a difference between a real customer and none at all.
Thanks for your feedback Geraldine
Thanks Will, we value your business.
Email arrived quick with valuable info. Thanks
Without giving the whole thing away, is it actually useful information – as in that one can actually implement it and it would be worth the money on buying this article?
Ian, the answer is YES.
Wish you all the best thank you. Waiting for more!
Thank you Olivia
Oh yeah I’ve heard about that one – people are more likely to sign up for eg email marketing under the guise of receiving something that is truly compelling. But if you don’t own the product, are you actually allowed to do this?
Amy you are allowed to do anything that is ethical… you don’t need to ask permission on how to run YOUR business
Having tried making money online for about 6 months, I have to agree with some of the sentiments of this post. I’m curious to try your method, Justin.
Darren, if you have been selling online then I suggest that you are ready for this info and that you order the report.
I’ve heard some marketers are selling content on the page via some kind of content vault? Is this the same thing?
Hi Kevin, not even sure what that means – I just keep things simple
The content vault is a different thing, and you better keep off those sites, they are being marked by Google and search engines. This one’s the real deal, bought it and I’m happy.
For every 10 free lurkers, there are always going to be at least 1 person who will pay for information, especially if they dress it up as nicely as you have Justin! I have just ordered… and I hope it will be worth the money.
Thanks for your business Matt, just sent your email to you with the report
Yes, I was hoping I could get it for free, but now that I’ve read it, it was worth every penny of my money.
sorry did you say that you should give away free info then hold get them to pay for the final piece of info? if so, where’s the free info? or is it the blog post?
Yes that’s correct Oliver but there are also exceptions and in this case I am charging a small but reasonable free to see who is serious about their business and the rest will some once you see the email report.
This is the magic of online marketing Oliver, which is really fun to do. I got to put it together for you Justin, this is one heck of good info!
I found this blog post quite compelling/interesting and I am going to buy this information. Hopefully it will be invaluable!
Thanks Quinn
It’s very interesting and I would love to try this method out. But I just wanted to ask – you’re starting it at $200, not $20 but you say to start off with a lower price before increasing the price? $200 is a big jump from free isn’t it?
Probably an oversight there. But also Justin’s market are seasoned marketers, not beginners so they would be accustomed to buying something that is really valuable at a higher price because higher prices indicate quality. I’ve just ordered it – hopefully it will be a quality read.
Right on Tim
Nope, not an oversight, but it is a quality read after all. Investing big money is the way to go if you’re into making real money
Hi Sue a $20.00 investment is hardly an investment at all, that’s why there is a decent price tag attached to qualify people who are serious about their business.
When I was still in my first years in online marketing, I had to learn this the hard way: you have to invest in the better, more expensive things that are of value instead of accumulating your expenses on cheap and worthless info. If you want to make it somewhere Sue, you got to invest wisely
Sheer brilliance, and hands down the best $200 I have ever spent. Justin this information is right on the edge of cutting edge. You’re unique, talented and brilliant is all I can say, and thank you for sharing this method with us.
If anyone is even hesitating to get this information they must be out of their minds.
THANK YOU
You know, when I read your comment before I bought this, I thought you were exaggerating.
The thing is, I am overwhelmed by the info. You can finish reading it and comprehending within 30 minutes, and it’s downright what’s being hidden from us by the marketing gurus.
Hi Justin, I’ve tried internet marketing … and failed … many times … however, I’ve learned how to become an affiliate and probably learned some basic stuff, but haven’t sold a thing. Will this work for me?
Hi Johan, no then this info is not for you. Its far more suited to people who are actively doing sales online either as an affiliate or as a merchant… but if you have not been selling yet, then you still have alot to learn before this info becomes relevant.
Actually I am not an experienced merchant, but I guess it all comes down to how much you’ve read about selling online. I’m putting your words into use!
From what I understand, you’re pretty straightforward at selling your information at such a high price. I have seen a lot of offers out there worth less than $30. Tried most of them, but they’re pretty useless. Considering that I spent almost a thousand bucks over many useless info related to marketing, maybe investing in your expensive info will change things a bit?
Five minutes after sending the payment and the info was sent over. Now that’s service! After reading some of the comments and recognizing one of them by name, I just had to buy this out of curiosity. I didn’t know curiosity can make you rich, this info is RICH!
If I were not an online marketer myself I’d say you’re using a marketing strategy on us already! You got me biting into your end of the bargain, half of me says not to, but I believe you wouldn’t have the guts to ask for $200 if your info isn’t that good. Waiting for the info to be sent over, I’ll tell you what I think after I read it-twice!
Well said, that’s exactly what I had in mind when I clicked the Paypal button, if it wasn’t that great, it wouldn’t be priced as such! I am darn satisfied with it!
My husband thought I was crazy for spending $200 on something I saw just yesterday. I was eager to buy even after reading this post thrice! I got the set of info, I couldn’t believe I haven’t thought of this before. Now I am off to put it to work, before I spill the beans here!
Though I have to add, the information that you will get needs a bit of background on affiliate marketing. Once you’re done with that, this info is just like gold!
Will definitely agree on you here, this is not for those who are just starting out.
After reading it once, I’m trying not to hit my head on the wall. Why couldn’t I have thought of this first? If I did, I would become a millionaire by the next hour! Good info indeed, Justin, my affiliate company would be very surprised and pleased with the future sales I am gonna make.
You’re not alone, I was amazed at how great the idea was and how I didn’t come up with it after some time in online marketing! Genius!
I bought this two days ago, but I did spend time applying it before I leave a comment. It was pretty short for 200 bucks, but after giving it a go on my Clickbank and Amazon affiliate programs, I just made $86 last night, and another $42 during my sleep. This is a good read Justin. Definitely worth the money I paid for.
It was short and sweet, just like a deal gone better for the salesman. Yeah worth it all right!
I just sent the money, I’m keeping my hopes up high!
That was fast enough, now onto reading the info
Will update you how it goes!
This is very interesting, quite a unique strategy. I’ve never seen anything like it in the hundreds of paid marketing strategies I bought online. Definitely a keeper. Thanks!
I’ve been reading your articles for quite some time now, and so far I am more than impressed with how you do your marketing. Reading your “teaser” for this product you’re selling makes me want to go for it, but 200 dollars is a bit steep.
Finally gave in after my friend agreed to share the bill with me. Sent the money already, will wait for it and be back later for a quick review.
You two should have let me in on your bill sharing! haha, best 200 bucks ever spent.
The info Justin is selling is for more seasoned affiliate marketers. I’ve read it and quite frankly, it is such a great strategy, but if you don’t know where to begin, I just say you won’t be able to use it properly. Kudos Justin!
I am no experienced online marketer, but your methods works real well on my website! I subscribed to your feed, you’re one heck of a marketer
I’m in with you on this one, I’m a beginner but I have been reading online tutorials and guides for some time now. Justin’s is by far the best.
I’m surprised and amazed. This is a short yet powerful strategy, but you have to incorporate the whole formula with it. You rock!
You’ve made the affiliate companies have a run for their money – this will help many affiliates earn a lot more!
On second thought, a lot is an understatement. You have to be crazy not to get rich with this strategy. I’m all fired up and ready to use it!
It’s funny when you put it that way, but true in the basic sense.
This has got to be the best purchased I made so far.. Direct to the point and very well said.
Oh, and THANK YOU by the way.
I have not approached online marketing and selling this way. So far I’m happy with my purchase, thank you!
It’s me again, I’m wondering if you’re selling any resell rights to this, it’s a good product to sell!
now this I got to see, it’s a powerful product that could sell millions provided that no one leaks it out the internet for free.
Honey, you don’t need resell rights to this: you already have the powerful info, all you got to do is apply and rake in cash!
I’m the guy who bought yesterday. $200 is fair enough for the info, I guess it could really increase my sales after I get it done, thanks
Now for my quick review, I can’t help but say that your info is damn right so good! The way you gave your formula to success in online marketing is impressive enough already, so I’m giving two thumbs up for this product. Way to go.
I hate to agree, but Micheal’s right on this. Everything’s impressive with this website.
No other words can describe my first and last purchase related to affiliate marketing, this is just incredible! I think I’ll get my 200 bucks back in no time!
I was a bit surprised with the amount you’re asking for – still, your info is the perfect icing to the cake. thank you
I have been in the online selling industry for six years now, and for the past years there have been almost nothing but trash around here. Justin’s method has what it takes to beat everyone up and make you filthy rich.
Got what I paid for within 15 minutes. The information you offer is very valuable indeed.
I was a bit hesitant worrying that my $200 might go down the drain, but after reading my email, it was not worth $200. It was worth even more!
The bonus material is even a better read, and I mean that!
Hey! Thanks for sending the email fast, our friend Michael T has been raving about it since coming to the office. And he refuses to give your product to us for free, well, I didn’t let it pass up though. I like the way you talk, Justin. This is good info.