Generating profit works on one simple rule – The traffic of your web site i.e. the number of people visiting your website should be increasing always. A lot of websites come and disappear because of no increase in readership. A little investment upfront can ensure that the traffic to your website increases gradually with time.

To increase the traffic to your website you not only have to attract new visitors, you also have to give existing visitors a reason to return.

An eCourse is an automated emails that are sent out over a specified period of time. eCourses usually consist of a series of lessons, and they can cover any topic you’d like. If your site is about babies you could create an eCourse called “How to Get Your Baby to Sleep Through the Night in 7 Days” and set it so subscribers receive one email per day for 7 days.

A joint venture (JV) is when two or more people work together on a mutually beneficial project. It’s a kind of “I’ll scratch your back if you scratch mine” arrangement where you agree to do something that benefits someone else and in return they do something to benefit you.

For website owners searching for new ways to drive traffic to their sites, online video is the next big thing. The drop in price of hardware and software needed for creating video has made it possible for anyone to make their own short films or commercials.

In part one, we explained how Pay Per Click programs work, gave a short list of the most popular PPC networks, and explained the difference between appearing on search engine results pages and on niche websites.