I am dropping this post very quickly because I still have a slice of toast and my first cup of coffee in my hand, but I am excited to announce that it appears as if Google has finally managed to get Geo Targeting right with Adwords here in South Africa, and this truly is huge news.

Pay per click (PPC) advertising is one of the most common marketing methods used in search engine marketing today. According to Marketing Sherpa’s annual survey of marketers, the return on investment for PPC marketing has increased significantly between 2007 and 2008.

With over 80 percent of internet users logging onto the search engine, Google’s AdWords, which offers both PPC and site-targeted advertising, must rate as one of the most popular search sites on the Web.

An AdWords advertising campaign is built around short but carefully worded advertisements. Although limited in size these advertisements can be very successful in attracting the attention of users who will then click on the heading and be taken to your website.

Not everyone is a potential customer for a given product or service. Smart business owners know their niche – the particular, well-defined segment of the population that will have interest in what is being sold.

Contextual advertising can be a highly cost-effective way to maximize the return on investment (ROI) by reaching a well-targeted audience. Webmasters who are new to internet marketing can be assured of a more successful campaign by avoiding these common mistakes: