Justin Harrison

Although article marketing has to compete with blogging, social networking and a host of other newcomers to the world of internet marketing it is still one of the most effective methods of building links to your website.

Article marketing has become a popular method of marketing which is not surprising considering its benefits. These include increased visibility and credibility for you as the marketer as well as increased traffic to your website and consequently a higher search engine ranking.

Article marketing is the process of writing and publishing online articles with the aim of increasing the credibility of your business, by positioning you as an expert in your field, as well as improving its search engine visibility.

Article marketing is not a new concept. It has been around for almost as long as the printing press. In newspapers and magazines article marketing is a mutually beneficial model, providing the print media with free content in the form of short articles related to a company’s product or service.